In 2025, Snapchat has introduced a unified Monetization Program, streamlining the process for creators to earn revenue from their content. This new program integrates monetization for both Stories and Spotlight videos, providing a more cohesive and efficient way for creators to benefit from their efforts on the platform.
newsroom.snap.com
Eligibility Criteria
To qualify for Snapchat’s Monetization Program, creators must meet the following requirements:
Follower Count: Maintain at least 50,000 followers.
Content Activity:
Publish a minimum of 25 posts per month to Saved Stories or Spotlight.
Post to Spotlight or Public Stories on at least 10 of the last 28 days.
Engagement Metrics: Achieve one of the following in the last 28 days:
10 million Snap views.
1 million Spotlight views.
12,000 hours of view time.
Age Requirement: Be at least 18 years old or the age of legal majority in your country.
Compliance: Adhere to Snapchat’s Community Guidelines, Content Guidelines for Recommendation Eligibility, and Monetization Terms.
help.snapchat.com
Monetization Details
Starting February 1, 2025, eligible creators can monetize Spotlight videos longer than one minute. Snapchat will insert ads between Snaps in a Public Story, and creators will receive payments based on the revenue generated from these ads. Creators can manage their payouts in-app and have the flexibility to cash out a minimum of $100 daily, provided they are fully onboarded for payouts.
help.snapchat.com
Best Practices for Maximizing Earnings
To enhance your earning potential on Snapchat:
Post Frequently: Aim to share 20 to 40 Snaps to your Public Stories daily.
Create Longer Stories: Longer content tends to increase engagement, which can lead to higher rewards.
Authenticity: Engage with your audience by being genuine and showcasing your true self.
By meeting the eligibility criteria and following these best practices, creators can effectively monetize their content on Snapchat’s unified platform in 2025.
